Mexico: frequency of buying fashion items online 2018

When asked through an online survey about the frequency in which they purchased fashion items over the internet, almost half of Mexican consumers interviewed said they had bought fashion items online between two and five times in the previous twelve months.

Frequency of purchase of fashion items via the internet in Mexico as of July 2018

Share of respondents
Once a year3%
2 - 5 times a year46%
6 - 10 times a year31%
More than 11 times a year21%
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Release date

November 2018



Survey time period

July 2018

Number of respondents

1,033 respondents

Age group

18-55 years

Special properties

Purchases made within the last 12 months

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Cuántas veces has comprado por internet productos de moda (ropa, calzado, accesorios) en los últimos 12 meses?"
More information on the methodology used available here.
Figures may surpass 100 percent due to rounding.

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