Mexico: spend per e-fashion purchase by gender 2021

When asked about their average spending on fashion items, 44 percent of consumers surveyed in Mexico said they typically spend between 201 and 1,000 Mexican pesos per purchase. However, taking a look at the gender distribution shows higher spending by men who shopped in this category, with nearly two-thirds of them spending more than 1,000 Mexican pesos per purchase, versus 44 percent of women.

Average spending per online fashion purchase in Mexico 2021, by gender (in Mexican pesos)

Average spend in Mexican pesos	Less than $200	Between $201 and $1,000	Between $1,001 and $2,000	Between $2,001 and $3,000	Between $3,001 and $5,000	More than $5,000
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Release date

December 2021

More information

Region

Mexico

Survey time period

August 2021

Number of respondents

1,003 respondents

Age group

18-55 years

Special properties

among users who purchased fashion items (clothing, shoes, accessories) online in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: Approximately, how much do you usually spend each time you buy fashion products online? (Aproximadamente, ¿cuánto sueles gastar cada vez que compras productos de moda en internet?)

Figures may surpass 100 percent due to rounding.

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