Average ticket value of online fashion orders on Hot Sale in Mexico 2019-2021
The average ticket value of online fashion orders in the Hot Sale peaked during the first wave of the COVID-19 pandemic. Lasting 11 days instead of six the previous year, the value per e-commerce order for clothing, footwear, and accessories in 2020 was around 1,960 Mexican pesos. In 2021, the average online fashion orders dropped again to approximately 1,700 pesos.