As of January 2024, South Korea had the highest YouTube ad reach rate in the Asia-Pacific region, with close to 90 percent of the population aged 18 years and over reached. In comparison, the video platform's ad reach rate in India amounted to 38.1 percent.
YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
The source states the following: Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures compare reach of YouTube ads amongst audiences aged 18 and above to total population aged 18 and above.
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2024). YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Youtube Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/ (last visited October 26, 2024)
YouTube advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1317447/apac-youtube-ad-reach-rate-by-country/