TikTok's revenue share APAC 2021, by segment

Published by Leander von Kameke, Mar 29, 2023
In 2021, over 55 percent of TikTok's revenue in the Asia-Pacific region were generated by the short video app's advertising segment. The app is particularly popular in Southeast Asia, with Malaysia, Thailand, and Vietnam recording the highest advertising reach rates in APAC.

Tiktok's revenue share in the Asia-Pacific region in 2021, by segment

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Release date

March 2023

Region

Asia, APAC

Survey time period

2021

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Statistics on " Social media in the Asia-Pacific region "

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Overview

3

Key platforms

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Mobile market share

5

Meta

3

YouTube

3

TikTok/Douyin

5

Chinese platforms

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Content creators

4

Consumer behavior

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