APAC: tiktok ad reach rate by country 2023

As of January 2023, Malaysia had the highest TikTok ad reach in the Asia-Pacific region, around 77.7 percent. Thailand followed with an ad reach rate of just over 69 percent. In comparison, TikTok advertisings in South Korea had a reach of 12.7 percent among the population aged 18 years and over.

TikTok advertising reach rate in the Asia-Pacific region as of January 2023, by country or territory

Characteristic	Reach compared with population
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Release date

January 2023

More information

Region

Asia, APAC

Survey time period

January 2023

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use the midpoint of published ranges. ByteDance's advertising resources only publish audience data for users aged 18+, but allow marketers to target ads to users aged 13+. Percentages shown here represent ad audiences aged 18+ compared with total population 18+.

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