Monthly active users of leading music apps in China 2020

As of March 2020, Tencent's music apps - KuGou, QQ, and Kuwo - were the three most popular music streaming apps in China. The monthly active users of Kugou totaled to 292 million, whereas Baidu's rebranded Qian Qian amassed around 4.2 million monthly active users.

The music arena of Tencent

Globally, Tencent is one of the biggest music streaming providers. The Chinese tech behemoth owns the largest music company in the country – Tencent Music Entertainment (TME). With roughly 60 percent of the local music market share, TME had reported a profitable financial status since its founding in 2016. Besides, its monthly active users rose to 644 million – capturing most of the mobile music userbase in the country. Among its music apps, KuGou Music was found to be favored by those who aged between 19 and 28, while QQ Music was more preferred among older users.

The dilemma of online music

Although the usage of mobile music streaming is high among Chinese netizens, most of them are not familiar with paying for the services. They are more likely to opt for free sources to access their choice of music. In 2018, paying members made up about 5.3 percent of the total music userbase in China. Even among those who are willing to spend on online music, nearly 70 percent were paying less than 50 yuan per month. This further lowered the average revenue per user of Chinese music platforms. To address the problem, industry experts suggested to raise public awareness of copyright protections.

Number of monthly active users (MAU) of the leading music streaming apps in China as of March 2020

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Release date

April 2020



Survey time period

as of March 2020

Supplementary notes

Values have been rounded.
The original source does not provide release date. The date of release is the date of access.

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