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Virtual world participation reasons among fashion consumers worldwide 2021

Motivations for participating in virtual worlds among digital fashion users globally in 2021

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In cooperation with
The Business of Fashion
Release date

April 2022



Survey time period

November 2021

Special properties

respondents that have engaged with virtual worlds in last 12 months

Supplementary notes

The results are from the Global Virtual Fashion survey fielded to the communities of DressX and The Fabricant.
The original survey question was: "Which of the following, if any, explain why you participate in virtual worlds? Please select all that apply."
* Complete response was: "I want to immerse myself in a different environment for escapism."

** Complete response was: “I get a sense of achievement, such as from competing and / or improving particular skills.”

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