Japan: common ethical shopping behavior 2021

The most common ethical and sustainable shopping behavior in Japan was to take along a reusable shopping bag as revealed in a survey conducted in July 2021. More than 94 percent of respondents took along reusable shopping bags, with 74.1 percent making an effort to not buy disposable plastic bags at checkouts.
Among the commonly named actions regarding product choices was the effort to buy refillable products, with almost 79 percent of respondents.

Most common ethical consumption actions in shopping behavior in Japan as of July 2021

Characteristic	Share of respondents
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Release date

September 2021

More information

Region

Japan

Survey time period

July 8 to 13, 2021

Number of respondents

5,879 respondents

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*Respondents were registered with one of ten consumer cooperatives that are members in the Japanese Consumers' Co-operatives Union.
Original question: "When going shopping, do you usually do one of the following actions?"

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