U.S. online coupon aggregator use by generation 2021

A 2021 survey about couponing in the United States found that 14 percent of Millennial respondents always used coupon aggregators while shopping online. In comparison, only six percent of Gen X shoppers reported the same.

Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation

Characteristic	Always	Often	Sometimes	Rarely	Never
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Release date

March 2021

More information

Region

United States

Survey time period

2021*

Number of respondents

1,007 respondents

Age group

18 years and older

Supplementary notes

To the question: "How often do you use coupon aggregators while shopping online?"

According to the source: "Coupon aggregators started as searchable websites that consumers could turn to for discounts. Some require users to sign up for accounts, while others let anyone access money-saving offers. Many aggregators now offer browser extensions to help streamline the process of online shopping with coupons. This technology enables shoppers to access discounts, coupon codes, or cash-back rebates without leaving a retailer’s page."

* The source does not specify the date of survey.

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