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Groupon: number of active customers 2009-2020

As of the second quarter of 2020, the daily deal site Groupon had 38.1 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months. Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approximately 24 hours.
Groupon’s active customers can access the available daily deals via the company’s website or its mobile app. In June 2019, the company reported that over 200 million people had downloaded the Groupon mobile app. As of that period, over 75 percent of global Groupon sales were completed via mobile.

Number of Groupon's active customers from 2nd quarter 2009 to 2nd quarter 2020

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Release date

August 2020



Survey time period

Q2 2009 to Q2 2020

Supplementary notes

*As of March 31, 2017, Groupon has completed the dispositions of operations in 11 countries. Accordingly, the results of operations in those 11 countries are presented as discontinued operations, appearing net of tax in a single line in the company's consolidated statements of operations. Prior period results have been updated to reflect that discontinued operations presentation. Values up until and including Q1 2016 have been adjusted accordingly.
Groupon defines active customers as unique individuals that have purchased Groupons during the trailing twelve months.
TTM Active customers for the year ended December 31, 2016 includes approximately 1.0 million incremental active customers from the acquisition of LivingSocial, Inc.

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