Number of Groupon's active customers from 2nd quarter 2009 to 3rd quarter 2016 (in millions)

The statistic above presents the number of cumulative customers of group buying company Groupon between the second quarter of 2009 and the third quarter of 2016. As of the most recently reported quarter, the daily deal site had 50.8 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months.

Groupon customers – additional information

Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approximately 24 hours.
Groupon’s active customers can access the available daily deals via the company’s website or its mobile app. The number of mobile Groupon app downloads worldwide has been recorded on a quarterly basis since December 2013. In December 2013, over 70 million people had downloaded the Groupon mobile app. By September 2014, this figure had increased to over 100 million people, demonstrating Groupon’s increasing popularity in the measured time period.
In the United States, Groupon is not the only daily-deal website available. Groupon’s daily deal market share in the U.S. was calculated in 2013. In that year, it was estimated that Groupon accounted for 59.1 percent of the daily deal market. Groupon’s nearest rival for that year was LivingSocial with a 16.6 percent share to the market. Other competitors including Google Offers, Woot and Eversave held a combined 24.3 percent share of the market.
An understanding of daily deal users can be determined via a revenue distribution of daily deal users in the U.S. in 2013, broken down by age. In 2013, it was discovered that daily deal users aged between 18 and 34 accounted for 36 percent of market revenues, which was a larger share than any other age group and indicates the industry’s most important target audience. In comparison, those aged between 45 and 54 accounted for 19 percent of market revenues.

Show more
Exclusive Premium statistic

You need a Premium membership to access this statistic.
Advantages of our Premium Account:

  • Immediate access to our full Premium database
  • Save time! Easy to include in your presentations
  • Credible data! Over 18,000 data sources

With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista
Premium Account
Instant access
to all statistics
Download as XLS, PNG
and PDF
$49 per month*
(billed annually)
 Number of active customers in millions
Q2 '09 -
Q3 '09 -
Q4 '09 -
Q1 '10 -
Q2 '10 -
Q3 '10 -
Q4 '10 -
Q1 '11 -
Q2 '11 -
Q3 '11 -
Q4 '11 -
Q1 '12 -
Q2 '12 -
Q3 '12 -
Q4 '12 -
Q1 '13 -
Q2 '13 -
Q3 '13 -
Q4 '13 -
Q1 '14 -
Q2 '14 -
Q3 '14 -
Q4 '14 -
Q1 '15 -
Q2 '15 -
Q3 '15 -
Q4 '15 -
Q1 '16 -
Q2 '16 -
Q3 '16 -
Source information for logged in users only.
Show our solutions
Everything you need to know about...
Digital coupons and deals - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Groupon - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
You may also be interested in...
Show more
Market Analytics
Recent Statistics
Related market forecasts
Recommended studies and dossiers

Find the proper statistic fast and easy: