Number of Groupon active customers 2009-2022

Over the past few years, the number of Groupon shoppers has fallen sharply. From nearly 54 million unique customers purchasing at least one offer on the site in the fourth quarter of 2014, this figure shrank to 22.2 million buyers by the first quarter of 2022.

Company situation at a glance

Slumping customer numbers have taken a significant toll on Groupon's revenues. In 2021, Groupon's global revenue was around 967 million U.S. dollars, far less than half of what it recorded at its peak in 2016. In large part due to the COVID-19 pandemic, 2020 was particularly difficult for the deal-of-the-day business, posting a net loss of some 286 million dollars. However, in 2021, the company accumulated over 120 million U.S. dollars of net income, a major increase after the loss in the previous year.

Groupon's mobile app

In addition to the website, Groupon customers can browse, shop, and redeem deals directly from the mobile app. In 2021, there were 5.8 million downloads of the Groupon application across the globe. While the United States, its birthplace, ranks as the top country for downloads of the app - with more than 4.3 million downloads recorded that year - the United Arab Emirates presented the highest growth in downloads of the Groupon app on Apple App Store and Google Play Store.