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Number of Groupon's active customers from 2nd quarter 2009 to 4th quarter 2018 (in millions)

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Groupon: number of active customers 2009-2018 The statistic above presents the number of cumulative customers of group buying company Groupon between the second quarter of 2009 and the fourth quarter of 2018. As of the most recently reported quarter, the daily deal site had 48.2 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months. Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approximately 24 hours. Groupon’s active customers can access the available daily deals via the company’s website or its mobile app. The number of mobile Groupon app downloads worldwide has been recorded on a quarterly basis since December 2013. In September 2018, over 190 million people had downloaded the Groupon mobile app. As of that period, over 70 percent of global Groupon sales were completed via mobile.
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The statistic above presents the number of cumulative customers of group buying company Groupon between the second quarter of 2009 and the fourth quarter of 2018. As of the most recently reported quarter, the daily deal site had 48.2 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months. Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approximately 24 hours. Groupon’s active customers can access the available daily deals via the company’s website or its mobile app. The number of mobile Groupon app downloads worldwide has been recorded on a quarterly basis since December 2013. In September 2018, over 190 million people had downloaded the Groupon mobile app. As of that period, over 70 percent of global Groupon sales were completed via mobile.
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Release date
February 2019
Region
Worldwide
Survey time period
Q2 2009 to Q4 2018
Supplementary notes
*As of March 31, 2017, Groupon has completed the dispositions of operations in 11 countries. Accordingly, the results of operations in those 11 countries are presented as discontinued operations, appearing net of tax in a single line in the company's consolidated statements of operations. Prior period results have been updated to reflect that discontinued operations presentation. Values up until and including Q1 2016 have been adjusted accordingly.
Groupon defines active customers as unique individuals that have purchased Groupons during the trailing twelve months.
TTM Active customers for the year ended December 31, 2016 includes approximately 1.0 million incremental active customers from the acquisition of LivingSocial, Inc.
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