U.S. Coupon Market Trends - Statistics & Facts

The coupon, which originated in the early twentieth century, is a marketing gimmick which is traditionally issued by CPG manufacturers in order to provide consumers with a discount or rebate on various products. In 2012, there were a total of 305 billion consumer packed goods coupons distributed throughout the United States. Of the 305 billion CPG coupons distributed throughout the country, 38 percent of them were attributed to food products. However, U.S. consumers only redeemed 2.9 billion of those CPG coupons, which accumulated about 3.7 billion U.S. dollars worth of savings in 2012.


Online and mobile coupons are also becoming a popular trend with 20 percent of consumers using in-app mobile coupons for grocery shopping.

Read more

Coupon market trends in the United States - Important statistics

The whole topic in one document

Coupon market trends in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • only $325

Infographics on the topic

Coupon Market Trends in the United States Infographic - What Americans Shop For With Coupons Online

Recommended searches related to Coupon Market Trends in the United States

More interesting topics from the industry "Shopping Behavior"

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.