U.S. Coupon Market Trends - Statistics & Facts

The coupon, which originated in the early twentieth century, is a marketing gimmick which is traditionally issued by CPG manufacturers in order to provide consumers with a discount or rebate on various products.

In 2016, there were a total of 307 billion coupons distributed throughout the United States. Of the 307 billion coupons distributed throughout the country, only about two billion were redeemed in 2016. The average face value of food free standing insert (FSI) coupons in 2017 was around 1.22 U.S. dollars, and about 2.29 for non-food FSI coupons.

According to an August 2016 survey, the most popular sources for finding digital coupons in the United States were websites or apps that aggregate coupons, followed by e-mail newsletters. Among regular users of coupons, about 64 percent frequently redeem coupons for food at restaurants or brick-and-mortar retail stores.

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Coupon market in the United States - Important statistics

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Coupon market in the United States
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The whole topic in one document

Coupon market in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Recommended statistics

Infographics on the topic

Coupon Market Trends in the United States Infographic - What Americans Shop For With Coupons Online

Infographics on the topic

Coupon Market Trends in the United States Infographic - What Americans Shop For With Coupons Online

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More interesting topics from the industry "Shopping Behavior"

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