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U.S. Coupon Market Trends - Statistics & Facts

The coupon, which originated in the early twentieth century, is a marketing gimmick which is traditionally issued by CPG manufacturers in order to provide consumers with a discount or rebate on various products.

In 2016, there were a total of 307 billion coupons distributed throughout the United States. Of the 307 billion coupons distributed throughout the country, only about two billion were redeemed in 2016. The average face value of food free standing insert (FSI) coupons in 2017 was around 1.22 U.S. dollars, and about 2.29 for non-food FSI coupons.

According to an August 2016 survey, the most popular sources for finding digital coupons in the United States were websites or apps that aggregate coupons, followed by e-mail newsletters. Among regular users of coupons, about 64 percent frequently redeem coupons for food at restaurants or brick-and-mortar retail stores.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Coupon Market Trends in the United States".

Coupon market in the United States

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Coupon Market Trends in the United States" and take you straight to the corresponding statistics.

Digital & Mobile Coupons

Consumer Behavior

Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table
  • Whitepaper 2017, e-Commerce & Retail


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