According to a 2023 study, shoppers in the United States with a child younger than 18 were the most likely to use digital coupons, with 68 percent. Those without children still used digital coupons than those with, showing the overall popularity of digital coupons.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status
Characteristic
Digital coupons
Paper coupons
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status." Chart. February 5, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Parental Status." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status Statista, https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/ (last visited September 01, 2024)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389525/digital-paper-coupons-usage-us-dependant-status/