Japan is not only one of the world’s largest e-commerce markets, but one of the fastest growing, too. With a turnover amounting to approximately 114 billion U.S. dollars, the Japanese B2C e-commerce market ranked fourth on a worldwide level and second among Asia Pacific competitors in 2015, surpassed only by China.
The country’s attractiveness for global and national online retailers derives from its highly developed economy, primarily urban population, and single language culture. Easy delivery and convenience are provided by a strong service-oriented business philosophy in combination with Japan’s small country size and advanced infrastructure.
The Japanese e-commerce landscape is dominated by domestic online stores, such as Rakuten or Kakaku. However, local branches of major international e-commerce retailers like Amazon or Yahoo are greatly contributing to the rising popularity of online shopping among Japanese consumers.