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Rakuten, Inc. - Statistics & Facts

Rakuten, Inc. is a multinational e-commerce company based in Tokyo, Japan. Founded in 1997 with the launch of the business-to-business-to-consumer (B2B2C) marketplace Rakuten Ichiba, the company established itself as a leading online retailer in the country. Through its subsidiaries operating worldwide, Rakuten is involved in communications services, financial technology, and video distribution services, among others. The group company’s continuous growth and successful endeavors in expanding its business portfolio is reflected in a decade long upward trend in consolidated net revenue.

A virtual shopping mall to success

Rakuten Ichiba started out as a small-scale virtual marketplace that offered businesses an online platform to sell their products on. With the addition of an auction service targeted at consumers, the Rakuten brand was introduced to the consumer-to-consumer (C2C) e-commerce market. Through subsequent acquisitions and joint ventures, large businesses such as the internet bank Rakuten Card, the global voice over IP (VoIP) service with over one billion users Rakuten Viber, and the online food retailer Rakuten Seiyu Netsuper were taken under the group’s umbrella. This built up an ecosystem which resembled a virtual shopping mall.
Within the Japanese digital population, Rakuten Ichiba’s prominence as an e-commerce site has reached the same level as major competitors Amazon and Yahoo. To connect the horizontally expanding business portfolio and the respective user bases to its core business, cross-platform features like Rakuten ID were implemented as fundamental solutions for consumers to enjoy the majority of the company’s services. Marketing campaigns and a reward point system, which is emerging as a leading loyalty program in Japan, are promoted as further incentives to bind consumers to the Rakuten ecosystem. This contributes to the success of Rakuten Group as an all-round service provider.

The top of the Japanese e-commerce market

Along with Yahoo Japan and Amazon, the Rakuten platform is listed as a leading online brand measured by active reach. While the three service providers are standing at the top of the Japanese e-commerce industry, new domestic competitors are challenging the leading retailers to improve the efficiency of their services and adapt to new consumer trends. Mobile applications introduced a new feature to the e-commerce market, with the shift to a convenient shopping experience through smartphones, stimulating the growing mobile commerce market. To keep up with small ventures, the market leaders are expected to expand to mobile channels.
The rising popularity of online shopping among Japanese consumers stems in part from the flexibility of shopping at any given time without having to visit a store, while ordered products get delivered to their doorsteps. The simplicity is further reinforced by the efficient and smooth handling of logistics and fast payment processes that cater to the busy lifestyle of Japanese people. To respond to common troubles during online shopping that deter consumers from ordering over the internet, marketplace providers cooperate with logistic firms and financial technology services to make refunds and returns an effortless process.

A pandemic to push online transactions

Even though the coronavirus (COVID-19) pandemic impacted Japanese industries negatively, with businesses reporting record losses, the declaration of state emergency and the request to avoid crowded spaces developed into an opportunity for virtual stores. The focus turned to virtual marketplaces as a popular alternative to store-retail, as consumers observed an increase in online purchases since the pandemic. The shift to online commerce allowed the e-commerce industry to expand its user base and further optimize services. Rakuten seized the opportunity by announcing its research into automating business operations and reducing human contact in logistics.

Key figures

The most important key figures provide you with a compact summary of the topic of "Rakuten" and take you straight to the corresponding statistics.

Online shopping

Digital payment

COVID-19 impact

Interesting statistics

In the following 5 chapters, you will quickly find the 26 most important statistics relating to "Rakuten".

Rakuten

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Rakuten, Inc. - Statistics & Facts

Rakuten, Inc. is a multinational e-commerce company based in Tokyo, Japan. Founded in 1997 with the launch of the business-to-business-to-consumer (B2B2C) marketplace Rakuten Ichiba, the company established itself as a leading online retailer in the country. Through its subsidiaries operating worldwide, Rakuten is involved in communications services, financial technology, and video distribution services, among others. The group company’s continuous growth and successful endeavors in expanding its business portfolio is reflected in a decade long upward trend in consolidated net revenue.

A virtual shopping mall to success

Rakuten Ichiba started out as a small-scale virtual marketplace that offered businesses an online platform to sell their products on. With the addition of an auction service targeted at consumers, the Rakuten brand was introduced to the consumer-to-consumer (C2C) e-commerce market. Through subsequent acquisitions and joint ventures, large businesses such as the internet bank Rakuten Card, the global voice over IP (VoIP) service with over one billion users Rakuten Viber, and the online food retailer Rakuten Seiyu Netsuper were taken under the group’s umbrella. This built up an ecosystem which resembled a virtual shopping mall.
Within the Japanese digital population, Rakuten Ichiba’s prominence as an e-commerce site has reached the same level as major competitors Amazon and Yahoo. To connect the horizontally expanding business portfolio and the respective user bases to its core business, cross-platform features like Rakuten ID were implemented as fundamental solutions for consumers to enjoy the majority of the company’s services. Marketing campaigns and a reward point system, which is emerging as a leading loyalty program in Japan, are promoted as further incentives to bind consumers to the Rakuten ecosystem. This contributes to the success of Rakuten Group as an all-round service provider.

The top of the Japanese e-commerce market

Along with Yahoo Japan and Amazon, the Rakuten platform is listed as a leading online brand measured by active reach. While the three service providers are standing at the top of the Japanese e-commerce industry, new domestic competitors are challenging the leading retailers to improve the efficiency of their services and adapt to new consumer trends. Mobile applications introduced a new feature to the e-commerce market, with the shift to a convenient shopping experience through smartphones, stimulating the growing mobile commerce market. To keep up with small ventures, the market leaders are expected to expand to mobile channels.
The rising popularity of online shopping among Japanese consumers stems in part from the flexibility of shopping at any given time without having to visit a store, while ordered products get delivered to their doorsteps. The simplicity is further reinforced by the efficient and smooth handling of logistics and fast payment processes that cater to the busy lifestyle of Japanese people. To respond to common troubles during online shopping that deter consumers from ordering over the internet, marketplace providers cooperate with logistic firms and financial technology services to make refunds and returns an effortless process.

A pandemic to push online transactions

Even though the coronavirus (COVID-19) pandemic impacted Japanese industries negatively, with businesses reporting record losses, the declaration of state emergency and the request to avoid crowded spaces developed into an opportunity for virtual stores. The focus turned to virtual marketplaces as a popular alternative to store-retail, as consumers observed an increase in online purchases since the pandemic. The shift to online commerce allowed the e-commerce industry to expand its user base and further optimize services. Rakuten seized the opportunity by announcing its research into automating business operations and reducing human contact in logistics.

Interesting statistics

In the following 5 chapters, you will quickly find the 26 most important statistics relating to "Rakuten".

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