Groupon is a daily deal website that enables users to digitally purchase vouchers and coupons at discounted rates. The website was launched in 2008 and its services, initially available in only a few selected cities in the U.S., has grown both nationwide and internationally. It is currently the most popular discount and promo code website in the U.S. connecting millions of subscribers with local merchants by offering activities, travel, goods and services worldwide. The company’s headquarters is located in Chicago, Illinois.
Groupon’s annual revenue for 2016 amounted to around 3.14 billion U.S. dollars. The company recorded a net loss of about 183 million U.S. dollars in that same year with operating expenses of over 2 billion U.S. dollars in North America. As at the end of 2016, Groupon had about 52.75 million active customers and Groupon’s trailing twelve months gross billings per average customer amounted to about 120 U.S. dollars. The majority of Groupon’s consolidated gross billings are generated locally through deals between local and other merchants as well as in local events. Groupon’s only direct competitor in the U.S. is LivingSocial, a similarly designed online marketplace. Groupon also competes indirectly with many of the major e-commerce companies such as Amazon.
The company has also more recently embraced the increasing reach of mobile couponing. In 2011, Groupon developed an online app for users of smartphones and tablets called “Groupon Now”. According to data obtained for the end of 2016, 63 percent of all Groupon sales were conducted using a mobile device and in that same year, the number of downloads for Groupon’s mobile app reached over 140 million.
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