Groupon - Statistics & Facts

Groupon - Statistics & Facts

Statistics and facts about Groupon

Groupon is a daily deal website that enables users to purchase vouchers and coupons at a discounted price. Launched in 2008, the service was first only available in selected cities in the United States and grew to a nationwide and later international business. As of October 2015, Groupon is the most-visited coupon website in the United States with approximately 30 million unique monthly visitors.

As of the third quarter of 2015, Groupon had 48.6 million global active customers who had purchased a Groupon deal from the website in the trailing twelve months. The average billing per active customer during that quarter amounted to 132 U.S. dollars. According to company figures the majority of gross billings are generated through the company’s local segment that includes deals from local and national merchants as well as local events.

The coupon portal’s annual revenue amounted to 3.19 billion U.S. dollars in 2014 with an annual net loss of over 73 million U.S. dollars. Recently, the company has also embraced the increasing reach of mobile couponing. According to current company data, 55 percent of all sales are completed through mobile devices with 91 million people having downloaded the mobile Groupon app.

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