Groupon’s annual revenue for 2017 amounted to around 2.6 billion U.S. dollars. The company recorded a net income of about 2 million U.S. dollars in that same year with North American operating expenses of over 2.1 billion U.S. dollars. As at the fourth quarter of 2018, Groupon had about 48.2 million active customers and Groupon’s trailing twelve months gross profit per average customer amounted to about 27.42 U.S. dollars. The majority of Groupon’s consolidated gross billings are generated locally through deals between local and other merchants as well as in local events. Groupon’s most prominent direct competitor in the U.S. are RetailMeNot and Ebates. Groupon also competes with many of the major e-commerce companies such as Amazon or brick-and-mortar retailers like Walmart.
The company has also more recently embraced the increasing reach of mobile couponing. In 2011, Groupon developed an online app for users of smartphones and tablets called “Groupon Now”. According to data for March 2018, 72 percent of all Groupon sales were conducted using a mobile device and in that same year, the number of downloads for Groupon’s mobile app reached 190 million.