Usefulness of advertising in Latin America 2022

Published by
J. G. Navarro,
Aug 1, 2023
During a 2022 survey, it was found that internet users from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay generally found advertising useful. As many as 93 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.

Usefulness of advertising according to internet users from Latin America as of March 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2022

Region

LAC

Survey time period

March 2022

Number of respondents

4,260 respondents

Age group

18 years and older

Special properties

among respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay

Method of interview

Online survey

Supplementary notes

Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

1

About the region

1

Other regions

10

Related statistics

1

Further Content: You might find this interesting as well

Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu