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Advertising industry in Latin America - Statistics & Facts

Within the last five years, Latin America’s advertising expenditure has experienced higher annual growth rates than just about all other world regions. In 2019, global ad spending amounted to an estimated 563.02 billion U.S. dollars, of which Latin America’s share reached about 27.96 billion U.S. dollars. While the amount for 2020 is expected to drop a drastic 13.5 percent, the region is predicted to bounce back on its advertising expenditure, with an increase of 8.6 percent in 2021 and a further 7.8 percent growth in 2022.

Largest ad markets

While Mexico made up 18 percent of the region’s 2020 ad expenditure and Colombia contributes to six percent, Brazil was by far Latin America’s largest advertising market, accounting for 60 percent of its ad spending that year. In 2019, Brazil ranked third among most creative advertising markets in the world, behind the United Kingdom and the United States. Although Brazil continues to increase its ad spending, it is not fastest growing market in Latin America. Rather, Argentina has expanded its advertising expenditure the most in the region, growing 20 percent in 2018 and an estimated further 28 percent in 2019.

Preferred advertising platforms

Along with most markets, the advertising industry has adapted to the digitally driven world of today. Internet advertising in Latin America has had about a 12-fold increase over the past decade and is expected to further grow to 9.65 billion U.S. dollars by 2022. Nonetheless, more money for advertising has been – and is expected to continue being – spent in the region on traditional ad platforms including directories, magazines, newspapers, outdoor, radio, and TV than on digital platforms. However, the most invested in advertising medium, TV, is expected to decrease from 14.69 billion U.S. dollars in 2019 to an estimated 12.47 billion in 2020. Even with this awaited expenditure drop, the medium of TV has still racked up more advertising expenditure than its digital counterpart.

Successful ad agencies & brands

The agency of holding groups with the highest amount of 2019 revenue in Latin America was London-based WWP, which generated 928.73 million U.S. dollars. The agency with the second highest revenue, New York-based Omnicom Group, was also considered the region’s most effective advertising agency holding group in 2019. That year, the top two brands in Latin America with the most effective advertising, Coca-Cola and Chevrolet, were also foreign corporations. However, the brand placing in third for the region’s most effective brand, Claro – a subsidiary of América Móvil – was indeed Latin American.

Key figures

The most important key figures provide you with a compact summary of the topic of "Advertising industry in Latin America" and take you straight to the corresponding statistics.

Advertising in Argentina

Advertising in Brazil

Advertising in Chile

Advertising in Colombia

Advertising in Mexico

Advertising in Peru

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In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising industry in Latin America".

Advertising in Latin America

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Advertising industry in Latin America - Statistics & Facts

Within the last five years, Latin America’s advertising expenditure has experienced higher annual growth rates than just about all other world regions. In 2019, global ad spending amounted to an estimated 563.02 billion U.S. dollars, of which Latin America’s share reached about 27.96 billion U.S. dollars. While the amount for 2020 is expected to drop a drastic 13.5 percent, the region is predicted to bounce back on its advertising expenditure, with an increase of 8.6 percent in 2021 and a further 7.8 percent growth in 2022.

Largest ad markets

While Mexico made up 18 percent of the region’s 2020 ad expenditure and Colombia contributes to six percent, Brazil was by far Latin America’s largest advertising market, accounting for 60 percent of its ad spending that year. In 2019, Brazil ranked third among most creative advertising markets in the world, behind the United Kingdom and the United States. Although Brazil continues to increase its ad spending, it is not fastest growing market in Latin America. Rather, Argentina has expanded its advertising expenditure the most in the region, growing 20 percent in 2018 and an estimated further 28 percent in 2019.

Preferred advertising platforms

Along with most markets, the advertising industry has adapted to the digitally driven world of today. Internet advertising in Latin America has had about a 12-fold increase over the past decade and is expected to further grow to 9.65 billion U.S. dollars by 2022. Nonetheless, more money for advertising has been – and is expected to continue being – spent in the region on traditional ad platforms including directories, magazines, newspapers, outdoor, radio, and TV than on digital platforms. However, the most invested in advertising medium, TV, is expected to decrease from 14.69 billion U.S. dollars in 2019 to an estimated 12.47 billion in 2020. Even with this awaited expenditure drop, the medium of TV has still racked up more advertising expenditure than its digital counterpart.

Successful ad agencies & brands

The agency of holding groups with the highest amount of 2019 revenue in Latin America was London-based WWP, which generated 928.73 million U.S. dollars. The agency with the second highest revenue, New York-based Omnicom Group, was also considered the region’s most effective advertising agency holding group in 2019. That year, the top two brands in Latin America with the most effective advertising, Coca-Cola and Chevrolet, were also foreign corporations. However, the brand placing in third for the region’s most effective brand, Claro – a subsidiary of América Móvil – was indeed Latin American.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising industry in Latin America".

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