In 2022, the advertising campaign "Data Tienda" – created by DDB Mexico City for WeCapital – was named the most creative ad campaign in Latin America, scoring 224.1 points in the presented creativity ranking. "Hidden Spots," created by the offices of GUT in São Paulo, Brazil, and Miami, United States, for Heinz, ranked second with 199.9 points. According to the same source, Brazil and Mexico were Latin America's most creative ad markets that year.
Most creative advertising campaigns in Latin America in 2022
(index score)
Campaign title (country)
Number of points
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (October 20, 2023). Most creative advertising campaigns in Latin America in 2022 (index score) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. "Most creative advertising campaigns in Latin America in 2022 (index score)." Chart. October 20, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. (2023). Most creative advertising campaigns in Latin America in 2022 (index score). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC. "Most Creative Advertising Campaigns in Latin America in 2022 (Index Score)." Statista, Statista Inc., 20 Oct 2023, https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/
WARC, Most creative advertising campaigns in Latin America in 2022 (index score) Statista, https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/ (last visited July 27, 2024)
Most creative advertising campaigns in Latin America in 2022 (index score) [Graph], WARC, October 20, 2023. [Online]. Available: https://www.statista.com/statistics/1180213/most-creative-advertising-campaigns-latin-america/