Most creative ad campaigns Latin America 2021

In 2021, the ad campaign "#StillSpeakingUp DeepTruth" by the brand Propuesta Civica was named the most creative advertising campaign in Latin America, having accrued 110.7 points in the presented creativity ranking. In addition, the campaign accumulated 349 million impressions and 84 percent positive sentiment. An ad campaign called "The Match of Ages" by the Mexican brewery Corona came in second with 52.2 points. The "The Match of Ages" campaign saw a 54 percent increase in weekly sales and 79 percent more mentions on social than any classic match ever.

Most creative advertising campaigns in Latin America in 2021 (index score)

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Release date

March 2022

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Region

LAC

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

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