During a 2022 survey, it was found that internet users from Colombia generally found advertising useful. As many as 94 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.
Usefulness of advertising according to internet users from Colombia as of March 2022
* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Colombia accounted for 14.3 percent of this number. Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?" Percentage points missing to 100 percent are probably due to rounding.
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IAB Brasil. (May 15, 2022). Usefulness of advertising according to internet users from Colombia as of March 2022 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/
IAB Brasil. "Usefulness of advertising according to internet users from Colombia as of March 2022." Chart. May 15, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/
IAB Brasil. (2022). Usefulness of advertising according to internet users from Colombia as of March 2022. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/
IAB Brasil. "Usefulness of Advertising According to Internet Users from Colombia as of March 2022." Statista, Statista Inc., 15 May 2022, https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/
IAB Brasil, Usefulness of advertising according to internet users from Colombia as of March 2022 Statista, https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/ (last visited October 11, 2024)
Usefulness of advertising according to internet users from Colombia as of March 2022 [Graph], IAB Brasil, May 15, 2022. [Online]. Available: https://www.statista.com/statistics/1316591/usefulness-advertising-colombia/
