Advertising spending worldwide 2024, by region

The source forecast that, in 2024, advertising spending in the United States and Canada alone will reach almost 328 billion U.S. dollars and account for over 40 percent of the global ad expenditure. The Asia-Pacific (APAC) region and Western Europe will follow with estimated ad spends of about 241 billion and 141 billion dollars, respectively. Most world regions' ad expenditures were projected to expand between 2024 and 2026.

Ad corporations' revenues by region

Some of the world's largest ad media holdings obtain most of their gains in the U.S. or North America. In 2023, Omnicom Group Inc.'s revenue in the U.S., Canada, and Puerto Rico surpassed 7.95 billion dollars – more than in all other markets combined. Similarly, that year, the revenue of the Interpublic Group (IPG) in the U.S. alone exceeded 6.1 billion dollars, while all other regions collectively generated little more than half of that value.

World regions' top brands

Powerful advertisers contribute to ever-higher ad expenditures worldwide. South Korean Samsung and German T-Mobile emerged as the most valuable brands in the APAC and European regions in 2024, each estimated at dozens of billions of dollars. Silicon Valley's darling Apple topped the ranking as the most valuable brand in the Americas at over half a billion dollars. According to another source, Apple's global brand value skyrocketed by nearly 600 percent between 2014 and 2024.