Global advertising revenue 2012-2024
It is estimated that media owners ad revenue worldwide fell to 578 billion U.S. dollars in 2020, representing a decline of roughly 5.8 percent compared with the previous year. In 2021 the figures are expected to grow by 12 percent as the market recovers from the impact of the coronavirus. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spend amounting to less than half of these of North America.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2021, internet ad spend will grow by some 15 percent. Outdoor and cinema advertising are projected to also experience a significant growth that year. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future. Sadly, all media experienced a decline in 2020 due to the coronavirus outbreak, however each one of them, with the exception of magazines, is said to be back to positive growth starting in 2021.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Amazon. The e-commerce giant spent 11 billion U.S. dollars on promoting its products worldwide in 2019. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, who this year was dethroned as a result of its mere 10.7 billion in global ad expenditures. L’Oreal, Unilever and Samsung close the list of top five advertisers in 2019.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2021, internet ad spend will grow by some 15 percent. Outdoor and cinema advertising are projected to also experience a significant growth that year. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future. Sadly, all media experienced a decline in 2020 due to the coronavirus outbreak, however each one of them, with the exception of magazines, is said to be back to positive growth starting in 2021.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Amazon. The e-commerce giant spent 11 billion U.S. dollars on promoting its products worldwide in 2019. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, who this year was dethroned as a result of its mere 10.7 billion in global ad expenditures. L’Oreal, Unilever and Samsung close the list of top five advertisers in 2019.
