This statistic presents the global advertising spending from 2010 to 2019. The source projected that global advertising spending would amount to approximately 563 billion U.S. dollars in 2019, up from 543.7 billion a year earlier, which gives an annual growth rate of 3.9 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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Global advertising spending 2010-2019
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Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
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This statistic presents the global advertising spending from 2010 to 2019. The source projected that global advertising spending would amount to approximately 563 billion U.S. dollars in 2019, up from 543.7 billion a year earlier, which gives an annual growth rate of 3.9 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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This statistic presents the global advertising spending from 2010 to 2019. The source projected that global advertising spending would amount to approximately 563 billion U.S. dollars in 2019, up from 543.7 billion a year earlier, which gives an annual growth rate of 3.9 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
* Forecast.
Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
* Forecast.
Figures have been rounded.
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Advertising worldwide
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
- Growth of advertising spending worldwide from 2010 to 2021Growth of advertising spending worldwide 2010-2021
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Distribution of global advertising spending in 2021, by mediaDistribution of global advertising spending 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending at the world's largest ad markets in 2021 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)Global print advertising expenditure from 2000 to 2017
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2000 to 2021Global newspaper ad spend growth 2000-2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Broadcast media
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)TV advertising spending worldwide from 2000-2021, by region
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global radio advertising expenditure 2015-2017
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global audio ad expenditure 2010-2020
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by regionMonetized mobile video ad impression share worldwide 2016-2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Branded entertainment marketing revenue worldwide 2016-2017
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Product placement revenue worldwide 2016-2017
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending in the U.S. 2010-2019
- Change in advertising spending in the U.S. 2016, by medium
- Cinema advertising revenue in the U.S. 2002-2017
- Revenue in the largest advertising markets worldwide in 2020
- Global ad spend 2007-2021
- Growth of global media advertising expenditure Q2 2014 , by region
- Growth of global advertising revenue 2017-2019, by medium
- Media spending worldwide 2014-2021
- Distribution of global advertising revenue 2016-2021, by medium
- Share of ad revenue in the UAE by media platform 2015
- Italy: top industry sectors investing in advertising in 2016
- Media advertising investment value in France 2011-2014
- Ad spend in Africa 2015, by country
- Largest advertisers in Thailand 2016
- Mobile internet ad expenditure as share of total media ad spending Japan 2014-2020
- Media where advertising investment grew the most in the Christmas season Spain 2015
- Distribution of media and entertainment advertising spend in India 2018 by channel
- Annual employment of the advertising agency Publis Media Spain SL 2012-2016
- Companies with market innovations in the advertising industry in Germany 2008-2016
- Number of employees in the advertising industry in India 2013-2022
Studies
- Advertising industry in Spain
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in Germany
- Advertising in Belgium
- Advertising market in the U.S.
- TV advertising in the U.S.
- Advertising in North America
- Advertising in Europe
- Advertising worldwide
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Advertising in Africa
- Digital advertising in Canada
- Full Year 2017 Podcast Ad Revenue Study
Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Growth of global media advertising expenditure in 2nd quarter of 2014, by region
- Global advertising spending from 2014 to 2021 (in billion U.S. dollars)
- Share of companies with market innovations among all companies in the advertising industry in Germany from 2008 to 2016
Premium Statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending at the world's largest ad markets in 2021 (in million U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Most creative advertising markets by number of points in the 2017 Gunn Report
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2017
- Advertising spending in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2016, by medium
- Cinema advertising revenue in the United States from 2002 to 2017 (in million U.S. dollars)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Growth of global advertising revenue from 2017 to 2019, by medium
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Distribution of advertising revenue in the United Arab Emirates in 2015, by media platform*
- Top industry sectors investing in advertising in Italy in 2016
- Total net value of media advertising investment in France from 2011 to 2014 (in billion euros)
- Advertising spending in selected countries in Africa in 2015 (in million U.S. dollars)
- Leading advertisers in Thailand in 2016, by ad spend (in million U.S. dollars)
- Mobile internet advertising spending as share of total media advertising spending in Japan from 2014 to 2020
- Ranking of media in which companies intended to increase advertising investment in the Christmas season in Spain in 2015
- Distribution of advertising expenditure in the media and entertainment industry across India as of May 2018, by channel
- Number of employees of the advertising agency Publis Media Spain SL in Spain from 2012 to 2016
- Number of employees in the advertising industry across India from 2013 to 2022 (in 1,000s)
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