About This Statistic
This statistic presents the global advertising spending from 2010 to 2015 and provides a forecast for 2016 and 2017. GroupM projected that global advertising spending would amount to approximately 547.37 billion U.S. dollars in 2017, up from 524.5 billion a year earlier, which gives an annual growth rate of 4.4 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.