Global advertising spending 2010-2019

It is estimated that advertising spending worldwide will surpass 560 billion U.S. dollars in 2019, representing a growth of roughly four percent compared with the previous year. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spends amounting to approximately half of these of North America.

What are popular ad media used globally?

As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2018, internet ad spend grew by more than 12 percent. Surprisingly, cinema advertising also experienced a significant growth that year, driven mostly by higher expenditures in Latin America. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future.

Who is the largest global advertiser?

Most recent data indicates that the title of the largest global advertiser can be awarded to Samsung Electronics. The tech giant spent 11.2 billion U.S. dollars on promoting its products worldwide in 2017. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, who this year was dethroned as a result of its mere 10.5 billion in global ad expenditures. L’Oreal, Unilever and Nestle close the list of top five advertisers in 2017.

Global advertising spending from 2010 to 2019

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Release date

December 2018



Survey time period

2010 to 2018

Supplementary notes

* Forecast.
Figures have been rounded.

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