This statistic presents the global advertising spending from 2010 to 2016 and provides a forecast until 2018. The source projected that global advertising spending would amount to approximately 557.99 billion U.S. dollars in 2018, up from 534.8 billion a year earlier, which gives an annual growth rate of 4.3 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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Global advertising spending 2010-2018
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Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
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This statistic presents the global advertising spending from 2010 to 2016 and provides a forecast until 2018. The source projected that global advertising spending would amount to approximately 557.99 billion U.S. dollars in 2018, up from 534.8 billion a year earlier, which gives an annual growth rate of 4.3 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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This statistic presents the global advertising spending from 2010 to 2016 and provides a forecast until 2018. The source projected that global advertising spending would amount to approximately 557.99 billion U.S. dollars in 2018, up from 534.8 billion a year earlier, which gives an annual growth rate of 4.3 percent. North America is expected to stay the largest regional ad market, followed closely by Asia Pacific . Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
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- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- 2010 to 2016
- Supplementary notes
-
* Forecast.
Figures for periods prior to 2016 come from previous reporting.
Figures have been rounded.
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)Global advertising spending 2010-2018
- Growth of advertising spending worldwide from 2010 to 2020Growth of advertising spending worldwide 2010-2020
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2020
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2010 to 2020Global newspaper ad spend growth 2010-2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global directories advertising revenue 2014-2019
- Broadcast media
The most important statistics
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Change in mobile video advertising spending in 4th quarter 2016, by regionMobile video ad spend growth 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of global mobile display advertising revenue in 2015, by ad selling companyGlobal mobile display ad revenue 2015, by company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating systemMobile ad spend in Q3 2017, by OS
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016
- Cannes Lions
The most important statistics
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
- Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014
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- Distribution of global TV industry revenue in 2015, by source and region
- Global radio revenue in 2016, by source (in billion British pounds)
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- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
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- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)
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- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)
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