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Global advertising spending 2010-2019
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Global advertising spending 2010-2019
Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
It is estimated that advertising spending worldwide will surpass 560 billion U.S. dollars in 2019, representing a growth of roughly four percent compared with the previous year. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2018, internet ad spend grew by more than 12 percent. Surprisingly, cinema advertising also experienced a significant growth that year, driven mostly by higher expenditures in Latin America. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Samsung Electronics. The tech giant spent 11.2 billion U.S. dollars on promoting its products worldwide in 2017. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, who this year was dethroned as a result of its mere 10.5 billion in global ad expenditures. L’Oreal, Unilever and Nestle close the list of top five advertisers in 2017.
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by A. Guttmann,
last edited
Aug 9, 2019
It is estimated that advertising spending worldwide will surpass 560 billion U.S. dollars in 2019, representing a growth of roughly four percent compared with the previous year. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2018, internet ad spend grew by more than 12 percent. Surprisingly, cinema advertising also experienced a significant growth that year, driven mostly by higher expenditures in Latin America. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Samsung Electronics. The tech giant spent 11.2 billion U.S. dollars on promoting its products worldwide in 2017. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, who this year was dethroned as a result of its mere 10.5 billion in global ad expenditures. L’Oreal, Unilever and Nestle close the list of top five advertisers in 2017.
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- December 2018
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Other statistics on the topic
Global Advertising Market
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Advertising worldwide
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
- Growth of advertising spending worldwide from 2000 to 2021Growth of advertising spending worldwide 2000-2021
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Distribution of global advertising spending in 2021, by mediaDistribution of global advertising spending 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)Global print advertising expenditure from 2000 to 2017
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2000 to 2021Global newspaper ad spend growth 2000-2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Broadcast media
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)TV advertising spending worldwide from 2000-2021, by region
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global radio advertising expenditure 2015-2017
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global audio ad expenditure 2010-2020
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2018
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)Global DOOH ad spend 2017-2027
- Digital
The most important statistics
- Digital advertising spending worldwide from 2018 to 2023 (in billion U.S. dollars) Digital advertising spending worldwide 2018-2023
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Change in digital advertising spending worldwide from 2016 to 2020, by formatDigital ad spend growth 2016-2020, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by regionMonetized mobile video ad impression share worldwide 2016-2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Branded entertainment marketing revenue worldwide 2016-2017
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Product placement revenue worldwide 2016-2017
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
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Statistics
- Advertising spending in the U.S. 2010-2019
- Change in advertising spending in the U.S. 2016, by medium
- Growth of global media advertising expenditure Q2 2014 , by region
- Revenue in the largest advertising markets worldwide in 2020
- Media spending worldwide 2014-2022
- Cinema advertising revenue in the U.S. 2002-2018
- Growth of global advertising revenue 2017-2019, by medium
- Distribution of global advertising revenue 2016-2021, by medium
- Global ad spend 2007-2021
- Share of ad revenue in the UAE by media platform 2015
- Italy: top industry sectors investing in advertising in 2016
- Media advertising investment value in France 2011-2014
- Display advertising revenue in the United Kingdom (UK) Q1 2009-Q3 2017
- Brazil: ad spend in consumer services 2016-2018
- Brazil: ad spend in finance & insurance 2016-2018
- Italy: desired insights regarding DTS measurement 2018
- TV advertising spending in Egypt 2008-2015
- Number of employees in Hong Kong's advertising industry 2007-2017
- Growth of advertising spending worldwide 2017-2020, by region
- Italy: distribution of advertising investments in the luxury sector 2017, by channel
Studies
- Advertising in the Netherlands
- Advertising industry in Spain
- Advertising in Germany
- Advertising in Italy
- Advertising market in the U.S.
- TV advertising worldwide
- Advertising in Belgium
- TV advertising in the U.S.
- Advertising in North America
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Japan
- Advertising in Africa
- Advertising worldwide
- Advertising in the United Kingdom (UK)
Statistics on "Advertising worldwide"
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Growth of advertising spending worldwide from 2000 to 2021
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)
- Digital advertising spending worldwide from 2018 to 2023 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2020, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Advertising spending in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2016, by medium
- Growth of global media advertising expenditure in 2nd quarter of 2014, by region
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Global advertising spending from 2014 to 2022 (in billion U.S. dollars)
- Cinema advertising revenue in the United States from 2002 to 2018 (in million U.S. dollars)
- Growth of global advertising revenue from 2017 to 2019, by medium
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Distribution of advertising revenue in the United Arab Emirates in 2015, by media platform*
- Top industry sectors investing in advertising in Italy in 2016
- Total net value of media advertising investment in France from 2011 to 2014 (in billion euros)
- Quarterly display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)
- Advertising spending in the consumer services sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising spending in the finance and insurance sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Desired insights regarding measurement of DTS (Drive-to-Store) advertising in Italy in 2018
- Television advertising expenditure in Egypt from 2008 to 2015 (in million U.S. dollars)
- Number of employees in the advertising industry of Hong Kong from 2007 to 2017
- Growth of advertising spending worldwide between 2017 and 2020, by regional block
- Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel
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