It is estimated that media owners ad revenue worldwide fell to 622 billion U.S. dollars in 2020, representing a decline of roughly 3.1 percent compared with the previous year. In 2021 the figures grew by 22.5 percent as the market recovered from the impact of the coronavirus. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spend amounting to less than half of these of North America.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2022, internet ad spend will grow by some 13.5 percent. Outdoor and cinema advertising are projected to also experience a significant growth that year. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future. Sadly, all media experienced a decline in 2020 due to the coronavirus outbreak, however, each one of them, with the exception of magazines, was back to positive growth in 2021. In 2022, magazines and newspapers will both see negative growth once again.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Procter & Gamble. The consumer goods giant spent eight billion U.S. dollars on promoting its products worldwide in 2020. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, however, in 2019 Amazon took the crown for the first time. In 2020, L’Oreal, Unilever, Amazon, and Nestlé close the list of top five advertisers.
Advertising media owners revenue worldwide from 2012 to 2026
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
GroupM. (December 6, 2021). Advertising media owners revenue worldwide from 2012 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/236943/global-advertising-spending/
GroupM. "Advertising media owners revenue worldwide from 2012 to 2026 (in billion U.S. dollars)." Chart. December 6, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/236943/global-advertising-spending/
GroupM. (2021). Advertising media owners revenue worldwide from 2012 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/236943/global-advertising-spending/
GroupM. "Advertising Media Owners Revenue Worldwide from 2012 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/236943/global-advertising-spending/
GroupM, Advertising media owners revenue worldwide from 2012 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/236943/global-advertising-spending/ (last visited May 18, 2022)