J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowGlobal advertising revenue 2014-2027
In 2022, media owners ad revenue worldwide was estimated at 808 billion U.S. dollars, according to the source's latest forecasts. This represented an increase from roughly 759 billion dollars in the previous year. By 2026, the market is expected to cross the one trillion dollars mark. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spend amounting to less than half of these of North America.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2022, internet ad spend will grow by some 9.3 percent. Cinema advertising is projected to also experience a significant growth that year. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future. Sadly, all media experienced a decline in 2020 due to the coronavirus outbreak. However, each one of them was back to positive growth in 2021. In 2022, magazines and newspapers will both see negative growth once again.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Procter & Gamble. The consumer goods giant spent eight billion U.S. dollars on promoting its products worldwide in 2020. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, however, in 2019 Amazon took the crown for the first time. In 2020, L’Oreal, Unilever, Amazon, and Disney close the list of top five advertisers.
What are popular ad media used globally?
As digital is driving the future, internet advertising is one of few media exhibiting double-digit positive growth in investments. In 2022, internet ad spend will grow by some 9.3 percent. Cinema advertising is projected to also experience a significant growth that year. What is not a revelation is that print media are seeing negative growth in investments and are expected to do so in the foreseeable future. Sadly, all media experienced a decline in 2020 due to the coronavirus outbreak. However, each one of them was back to positive growth in 2021. In 2022, magazines and newspapers will both see negative growth once again.
Who is the largest global advertiser?
Most recent data indicates that the title of the largest global advertiser can be awarded to Procter & Gamble. The consumer goods giant spent eight billion U.S. dollars on promoting its products worldwide in 2020. What is worth noting is that for the longest time this position in the ranking was occupied by Procter & Gamble, however, in 2019 Amazon took the crown for the first time. In 2020, L’Oreal, Unilever, Amazon, and Disney close the list of top five advertisers.
