Revenue of the home appliances manufacturer Whirlpool 2007-2020

American appliance manufacturer Whirlpool brought in over 20 billion U.S. dollars in revenue in 2019, marking five consecutive years of total sales in excess of 20 billion dollars. In 2020 however, Whirlpool's revenue dropped to less than 19.5 billion U.S. dollars. The decline in revenues compared to the previous year was most likely due to the global coronavirus pandemic. The last time Whirlpool experienced a similar drop in net sales was in 2009 during the global recession at the time.

Whirlpool

Whirlpool is one of the most well-known names in the American consumer appliances industry, with Maytag, KitchenAid, Jenn-Air and many other successful brand names falling under the company’s umbrella. Its biggest product segments are laundry and refrigeration, each of which make up around 30 percent of overall revenue. The company has traditionally been most successful in its domestic U.S. market, but conducts significant business in both Latin America and Europe.

Household appliance industry

The global household appliances market is highly competitive, with Chinese manufacturing giants Midea Group, Gree Electric, and Qingdao Haier leading the way in terms of sales. Given the massive appeal of appliances like refrigerators and ovens, there is space in the industry for many highly successful brands and manufacturers. The biggest non-Chinese brands are Electrolux and Whirlpool, which bring in a combined 35 billion dollars in sales each year.