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Online beauty shoppers who read ratings and reviews in the U.S. 2022, by generation

Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation

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Source

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Release date

June 2022

Region

United States

Survey time period

April 2022

Number of respondents

11,115 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby boomers.

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Statistics on " Beauty and personal care e-commerce in the United States "

Statistics on Beauty and personal care e-commerce in the United States

Overview

7

Category benchmarks

5

Leading brands

5

Brand engagement

4

Social media content

4

Shopping behavior

7

Mobile users

4

Further related statistics

21
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