According to a May 2022 study, consumers worldwide were canceling subscriptions nearly twice as fast as they were taking out new ones. In Mexico, for instance, 45 percent of respondents reported canceling at least one subscription in the previous month, versus 27 percent who said they had subscribed to at least a single new one in that period. In both the United States and the UK, 29 percent of consumers had terminated a current membership.
Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022
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YouGov. (June 28, 2022). Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. "Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022." Chart. June 28, 2022. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. (2022). Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. "Share of Consumers Who Canceled or Took out a New Subscription in Selected Countries Worldwide in May 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov, Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 Statista, https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/ (last visited December 10, 2024)
Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 [Graph], YouGov, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/