Share of online service subscriptions in Sweden 2018-2019

As of 2019, 44 percent of the interviewed Swedes had subscribed to a music streaming service, which was the leading online service category. It was followed by video streaming, which was subscribed to by 43 percent of the Swedes that year. Ten percent of the respondents were subscribing or had previously subscribed to an online groceries service.

Share of online service subscriptions in Sweden in 2018 and 2019

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Source

Release date

September 2019

Region

Sweden

Survey time period

2018 to 2019

Number of respondents

7,000 respondents

Age group

15-65 years

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Statistics on "Subscription video on demand in Sweden"

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