A survey conducted in December 2021 looking at pay TV and OTT service integration found that more than half of senior media executives believe that the appearance of recommendations are of high importance. A further 21 percent of respondents even agreed that this element is of very high importance when integrate pay TV with streaming services. The second most important element in terms of pay TV and OTT integration was the presence on the pay TV operator home screen.
Importance of different elements for pay TV and SVOD OTT integration worldwide as of December 2021
respondents include content owners, pay TV platforms, distributors, and tech vendors
Supplementary notes
The source adds the following information: "The survey collates feedback from senior media executives. Respondents are from global markets, and are asked to share their views on key areas."
Q: As pay TV integrate with streamers how important are the different elements of pay TV and SVOD OTT integration?
The source does not specify the number of respondents.
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3Vision. (February 8, 2022). Importance of different elements for pay TV and SVOD OTT integration worldwide as of December 2021 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. "Importance of different elements for pay TV and SVOD OTT integration worldwide as of December 2021." Chart. February 8, 2022. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. (2022). Importance of different elements for pay TV and SVOD OTT integration worldwide as of December 2021. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. "Importance of Different Elements for Pay Tv and Svod Ott Integration Worldwide as of December 2021." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision, Importance of different elements for pay TV and SVOD OTT integration worldwide as of December 2021 Statista, https://www.statista.com/statistics/1227031/integration-ott-in-pay-tv-worldwide/ (last visited June 27, 2022)
