Opinion on integration of OTT services with pay TV worldwide 2020

Published by Julia Stoll, Apr 29, 2021

A survey conducted in December 2020 looking at pay TV and OTT service integration found that more than two thirds of senior media executives believe that there will be more longer-term soft bundles (add-ons) given away to new or existing customers. With this opportunity pay TV subscribers can buy access to a streaming service through their telecommunication account. A further 58 percent of respondents forecast an increased availability of hard bundle options, i.e. a third-party SVoD free trial can be added for an extended duration.

Share of media executives believing that we will see more OTT service integrations with pay TV worldwide 2020, by type

	Share of respondents
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Source

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Source

Release date

February 2021

More information

Region

Worldwide

Survey time period

December 2020

Special properties

respondents include content owners, pay TV platforms, distributors, and tech vendors

Supplementary notes

The source adds the following information: "The survey collates feedback from senior media executives. Respondents are from global markets, and are asked to share their views on key areas."

The source does not specify the number of respondents.