Integration of streaming through pay TV worldwide 2023

A survey conducted between December 2022 and January 2023 looking at pay TV and OTT service integration found that 42 percent of surveyed media executives slightly agree that making global streaming platforms available through pay TV operators has become a basic element in developed markets. 39 percent of respondents even strongly agreed on that aspect.

Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a basic requirement of pay TV operators worldwide between December 2022 and January 2023

Characteristic	Share of respondents
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Release date

February 2023

More information

Region

Worldwide

Survey time period

December 2022 to January 2023

Special properties

respondents include senior media executives of content owners, pay TV platforms, distributors, and tech vendors

Supplementary notes

Q: Integrating Global Streamers and making them available through your TV service has become a basic requirement of Pay TV operators in developed markets. To what extent do you agree?

The source does not specify the number of respondents.

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