U.S. Amazon Prime service subscription reasons 2018

This statistic ranks the most popular Amazon Prime services according to subscribers in the United States. During the 2018 survey, 79 percent of respondents stated that free shipping was the reason they signed up to the online service. Only 11 percent of respondents cited Prime Video as reason for subscription.

Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018

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Source

Release date

July 2018

Region

United States

Survey time period

2018

Number of respondents

1,160 respondents

Special properties

Amazon Prime subscribers

Supplementary notes

Original question: What is the primary reason you subscribe to Amazon Prime?

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