U.S. Amazon Prime service subscription reasons 2018

Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018

U.S. Amazon Prime service subscription reasons 2018 This statistic ranks the most popular Amazon Prime services according to subscribers in the United States. During the 2018 survey, 79 percent of respondents stated that free shipping was the reason they signed up to the online service. Only 11 percent of respondents cited Prime Video as reason for subscription.
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Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018

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Share of respondents
Free shipping79%
Prime Video11%
Prime Music4%
Prime Reading2%
Twitch2%
Other1%
Prime Photos1%
Share of respondents
Free shipping79%
Prime Video11%
Prime Music4%
Prime Reading2%
Twitch2%
Other1%
Prime Photos1%
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This statistic ranks the most popular Amazon Prime services according to subscribers in the United States. During the 2018 survey, 79 percent of respondents stated that free shipping was the reason they signed up to the online service. Only 11 percent of respondents cited Prime Video as reason for subscription.
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Release date
July 2018
Region
United States
Survey time period
2018
Number of respondents
1,160 respondents
Special properties
Amazon Prime subscribers
Supplementary notes
Original question: What is the primary reason you subscribe to Amazon Prime?
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