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U.S. Amazon Prime service subscription reasons 2020

As of 2020, free one-day shipping was the most popular reason for Amazon Prime members in the United States to subscribe to the service. Amazon Prime video was the second-most popular reason as 57 percent of respondents cited the video content as a reason they subscribed.

Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020

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Release date

June 2020


United States

Survey time period

June 2020

Number of respondents

1,160 respondents

Special properties

Amazon Prime subscribers

Supplementary notes

Original question: What is the primary reason you subscribe to Amazon Prime?

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