Netherlands: fashion e-shoppers by occupation 2021

From 2020 to 2021, online fashion shopping increased among Dutch consumers, regardless of their occupation. In 2021, individuals in the labor force purchased the most clothes, shoes, and accessories online (73 percent). By comparison, roughly 70 percent of Dutch students bought fashion via e-commerce sites. Furthermore, approximately half of unemployed individuals purchased clothing, shoewear, and accessories online in the Netherlands.

Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2021, by occupation

Characteristic	2020	2021
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Release date

September 2023

More information

Region

Netherlands

Survey time period

2021

Special properties

individuals who purchased online in the last three months;

Supplementary notes

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The European ICT usage surveys aim to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.

Data coverage corresponds to code ISOC_EC_IBGS.

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