Online fashion stores' bounce rate in the Netherlands 2024

Published by
Koen van Gelder,
Aug 9, 2024

In the Netherlands, the web shop of HEMA registered the highest bounce rate among selected top fashion websites in July 2024, at around 47 percent. Wehkamp ranked second, with a bounce rate of approximately 42 percent. The bounce rate represents the percentage of visitors entering a site and leaving it after a short amount of time.

Bounce rate of leading fashion websites in the Netherlands in July 2024

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Release date

August 2024

Region

Netherlands

Survey time period

July 2024

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on a site.

Release date is date of access.

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