Share of U.S. consumers who prefer buying locally-grown brands 2022, by generation

Published by
M. Shahbandeh,
Sep 29, 2022
According to a 2022 survey, baby boomers is the generation who most prefers purchasing locally-grown brands in the U.S. 59 percent of baby boomers prefer locally-grown produce compared to only 45 percent of Generation Z.

Share of consumers who prefer buying locally-grown brands in the U.S. in 2022, by generation*

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Release date

September 2022

Region

United States

Survey time period

March 1 to March 10, 2022

Number of respondents

1,466 respondents

Age group

21-65 years

Special properties

For consumers who prefer to purchase locally-grown brands**

Supplementary notes

*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
**Top three points on a seven-point agree scale.
The original survey question reads, "How much do you agree or disagree with the following statements regarding fresh produce?"

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