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Consumer awareness of fresh produce brands U.S. 2022

Published by
M. Shahbandeh,
Sep 29, 2022
When asked which brand comes to mind when thinking of fresh produce, more than a quarter of survey respondents named Dole in the U.S. in 2022. The next leading brand known my consumers was Chiquita, with only four percent of responses.

Consumer awareness of fresh produce brands in the U.S. as of 2022*

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In cooperation with
Provoke Insights
Release date

September 2022

Region

United States

Survey time period

March 1 to March 10, 2022

Number of respondents

1,466 respondents

Age group

21-65 years

Supplementary notes

*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
The original survey question reads, "When you think of fresh produce, what brand is top-of-mind?"

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Statistics on " Fruit consumption "

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Statistics on Fruit consumption

US market

6

Category consumption

5

Fruit consumption behavior

5

Single fruit consumption

8

Further related statistics

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Topics

Fruit consumption in the U.S.Bottled water market in the United StatesFruit industry in the U.S.Fresh fruit in retail
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