Significant fluctuations are estimated for all segments over the forecast period for the reach by social network. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2028. Among them, the segment Facebook achieves the relatively highest value throughout the entire period, reaching 24.02 million users.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Number of users of selected social media platforms in Caribbean from 2018 to 2028, by platform (in millions) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/
Statista. "Number of users of selected social media platforms in Caribbean from 2018 to 2028, by platform (in millions)." Chart. November 21, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/
Statista. (2023). Number of users of selected social media platforms in Caribbean from 2018 to 2028, by platform (in millions). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/
Statista. "Number of Users of Selected Social Media Platforms in Caribbean from 2018 to 2028, by Platform (in Millions)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/
Statista, Number of users of selected social media platforms in Caribbean from 2018 to 2028, by platform (in millions) Statista, https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/ (last visited December 04, 2024)
Number of users of selected social media platforms in Caribbean from 2018 to 2028, by platform (in millions) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1341652/social-media-users-caribbean-by-platform/