Social networking penetration in Latin American countries as of January 2018

Latin America: social media reach 2018, by country This statistic presents the social media penetration in Latin American countries as of January 2018. During the survey period, it was found that social networks had a 78 percent reach among the population in Uruguay.
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Reach among population
Uruguay78%
Chile77%
Argentina76%
Costa Rica69%
Peru68%
Ecuador66%
Mexico64%
Colombia63%
Brazil62%
Bolivia58%
El Salvador58%
Panama56%
Paraguay51%
Venezuela44%
Nicaragua43%
Guatemala42%
Honduras39%
Reach among population
Uruguay78%
Chile77%
Argentina76%
Costa Rica69%
Peru68%
Ecuador66%
Mexico64%
Colombia63%
Brazil62%
Bolivia58%
El Salvador58%
Panama56%
Paraguay51%
Venezuela44%
Nicaragua43%
Guatemala42%
Honduras39%
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Description Source More information
This statistic presents the social media penetration in Latin American countries as of January 2018. During the survey period, it was found that social networks had a 78 percent reach among the population in Uruguay.
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Release date
January 2018
Region
Central and South America
Survey time period
January 2018
Supplementary notes
Data from selected Digital in 2018 - Americas reports.

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