Latin America and the Caribbean: social media reach 2020, by country

As of January 2020, nearly eight out of ten (79 percent of) Chileans used social media. Meanwhile, not even one out of five (18 percent of) Haitians were engaging in such online activities. Likewise, Chile was also the sovereign Latin American country with the highest internet penetration rate.

A Chilean favorite

People in Chile access Facebook very often. Mark Zuckerberg’s most famous creation concentrated more than half of all mobile social media site visits in the South American country. When it came to desktop social media websites in Chile, it was only second to Google’s YouTube. The Menlo Park-based social network is particularly popular among Chilean millennials: roughly 52 percent of Facebook users in Chile were aged between 25 and 44 years.


In Uruguay, where 78 percent of the population was on social media, Facebook remains hegemonic as well. It accounted for more than 71 percent of all social media websites visits in the country south of Brazil and east of Argentina. Almost half (48 percent) of Uruguayan Facebook users were aged between 25 and 44 years. Yet the overall number of monthly active Facebook users has decreased recently, suggesting that the social network might have been facing a declining trend in Uruguay.

Percentage of population actively using social media in Latin American and Caribbean countries as of January 2020

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Release date

January 2020


Central and South America, Mexico

Survey time period

January 2020

Special properties

Active social media users as percentage of total population

Supplementary notes

** Puerto Rico was included despite being an unincorporated territory of the United States.

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Statistics on "Social media usage in Latin America"

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