Social media usage in the Caribbean - Statistics & Facts

Since no man is an island, more islanders in the countries and territories across the Caribbean Sea have been navigating the world wide web and utilizing social media platforms. Internet penetration has reached around half of this region’s population. By January 2020, there were nearly 26 million internet users in that part of the Americas. Cuba, the Dominican Republic, Puerto Rico, Haiti, and Jamaica combined concentrated around 19.5 million out of the over 22 million active social media users living in the Caribbean.

Cuba

Internet usage in Cuba comes with some challenges. The country ranks poorly in terms of download speed, for instance. Still the number of Cubans online has more than doubled throughout the 2010s. Practically three out of four of them visited Facebook more than any other social network, according to recent data. It is on YouTube, however, that Cuba’s love for Brazilian telenovelas is most visible — and viewed. kuban4ever, a channel featuring episodes of a remake of the classic “Isaura, the Slave Girl” had more than 126 million views by August 2019. That was roughly four times more than the runner-up, robelinda, a YouTube channel focused on sports.

Dominican Republic

YouTube is also popular in the Dominican Republic, where more than two thirds of the web traffic were generated via laptops and desktop computers in 2019. The video-sharing platform alone concentrated 38 percent of all social media website visits during that year, followed by Facebook and Pinterest. Furthermore, the D.R. was home to most of LinkedIn users in the Caribbean: over 936 thousand by October 2019. The idea of keeping a professional profile online might become more appealing as the Dominican labor force participation rate has been increasing recently. Almost two out of three LinkedIn users in the country were aged between 25 and 34 years and approximately 45 percent of them were women.

Puerto Rico

After the D.R., Puerto Rico had the largest number of Facebook users in the Caribbean as of June 2019. More than 1.9 million Puerto Ricans could be found on the social network, which was by far the most popular social media website in terms of share of visits. And Facebook’s usership in Puerto Rico is not limited to millennials: around 60 percent of its users there were aged 35 or over. In the island where reggaeton was created, YouTube means music consumption. Singers who participate in that scene such as Ozuna, Nicky Jam, and Daddy Yankee have the channels with the most views and the most subscribers.

Haiti & Jamaica

In Haiti, around one third of its inhabitants have internet access. The same applies for 55 percent of Jamaicans. From 2017 to 2019, the number of active Facebook users in Haiti increased more than 30 percent. In 2019, the number of Haitians on Instagram rose approximately 11.5 percent in comparison to the previous year. Meanwhile, in Jamaica, Facebook concentrated two thirds of all social media website visits in July 2019. On Twitter, Jamaican legends held the largest followerships. That includes former sprinter Usain Bolt, as well as singer and songwriter Bob Marley (1945-1981), whose official account promotes the legacy of the Rastafari icon.

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Social media usage in the Caribbean

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