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Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating

Pharmaceutical companies with the largest Gross Rating Point (GRP)* in Poland from 2021 to 2022

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Release date

August 2022

Region

Poland

Survey time period

H1 2021 to H1 2022

Supplementary notes


Date of access is a date of released
*GRP (Gross Rating Point) is a value that determines the viewership in percentage points of a single ad impression or the sum of individual viewership in an entire advertising campaign. The indicator reflects the intensity of an advertising campaign and is considered its most synthetic measure.

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Statistics on " Advertising in Poland "

Statistics on Advertising in Poland

Overview

6

Brands and products

5

Print advertising

8

Radio advertising

8

Television advertising

6

Digital advertising

6

Social media advertising

7

Out-of-home advertising

8

Further related statistics

21
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