The most popular online pharmacy platform in Poland in 2021 was DOZ - Dbam o Zdrowie. Twenty-four percent of respondents indicated this brand in a spontaneous awareness survey on ecommerce pharmacy players.
Pharmaceutical market in Poland
The Polish pharmaceuticals market is the largest in Central Europe, experiencing a steady growth year-on-year. In 2020, the value of imports amounted to nearly 7.5 billion euros, while exports of pharmaceutical products reached 4.3 billion euros. In 2019, record number of companies operated on the market, engaging a total of nearly 25 thousand employees. In 2020, sales of pharmaceutical products amounted to 37.7 million zloty. By year-end 2021, the value of sales was expected to reach over 38 million zloty. However, the outbreak of the coronavirus pandemic in the country will have a strong influence on the market. Despite a drop in the of sales value during the first month of the epidemic in Poland, the situation on the pharmaceutical market looks stable in comparison to other industries. The production of pharmaceuticals is one of the few sectors of the economy to mark the growth during the period of the epidemic in Poland.
Pharmacies and sale of medicines in Poland
The number of pharmacies in Poland is following a negative trend. In February 2021, there were over 13.3 thousand outlets on the market, while in 2018, their number exceeded 14.8 thousand. Despite the decreasing number of pharmacies, the customers’ volume is increasing. It is estimated that more than 44 thousand patients will visit pharmacies in 2021. OTC and non-prescription drugs dominate the medicines market in Poland. Dietary supplements are also very popular. Nearly 95 percent of households bought OTC drugs for themselves or their friends, while over 82 percent bought dietary supplements, vitamins, and prescription drugs. Households spend an average of 87 zloty on prescription drugs. The average spending on OTC drugs is slightly lower.
Leading online pharmacies ranked by brand awareness in Poland in 2021*
* The original question was worded as follows: "Wymień do trzech nazw aptek internetowych, które przychodzą Ci na myśl w pierwszej kolejności" (English: Name up to three online pharmacy names that come to your mind in the first place).
The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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Izba Gospodarki Elektronicznej, & Gemius. (September 28, 2021). Leading online pharmacies ranked by brand awareness in Poland in 2021* [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/958863/poland-most-popular-online-pharmacies/
Izba Gospodarki Elektronicznej, und Gemius. "Leading online pharmacies ranked by brand awareness in Poland in 2021*." Chart. September 28, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/958863/poland-most-popular-online-pharmacies/
Izba Gospodarki Elektronicznej, Gemius. (2021). Leading online pharmacies ranked by brand awareness in Poland in 2021*. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/958863/poland-most-popular-online-pharmacies/
Izba Gospodarki Elektronicznej, and Gemius. "Leading Online Pharmacies Ranked by Brand Awareness in Poland in 2021*." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/958863/poland-most-popular-online-pharmacies/
Izba Gospodarki Elektronicznej & Gemius, Leading online pharmacies ranked by brand awareness in Poland in 2021* Statista, https://www.statista.com/statistics/958863/poland-most-popular-online-pharmacies/ (last visited June 27, 2022)