KitKat and Cadbury go head-to-head when it comes to being the most well-known chocolate brand in the UK. Both these brands are recognized by 97 percent of respondents. Brands like Green & Black's and Tony's Chocolonely, on the other hand, lie at the bottom of this list being recognized by less than 75 percent of respondents in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 1, 2023). Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. "Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 1, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. (2023). Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista. "Leading Chocolate Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/
Statista, Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/ (last visited July 27, 2024)
Leading chocolate brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1345451/most-well-known-chocolate-brands-in-the-uk/