Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
According to a survey conducted in August 2022 among consumers in the United States who are engaging with or wanting to engage with the metaverse, 47 percent of respondents said getting access to new products and exclusive launches before their real-world release would encourage them to engage with a brand in the metaverse. This was followed by 39 percent of respondents stating that engaging with a metaverse influencer before making a purchase would encourage their interaction with brands.
