Metaverse advertising and marketing in the United States - statistics & facts
Key insights
- Change in metaverse marketing budget allocation worldwide 2023
- 61%

Detailed statistics
Media investment plans among market agencies worldwide 2023
- Share of U.S. marketers open to work with virtual influencers
- 65%

Detailed statistics
Share of marketers who would work with a metaverse influencer in the U.S. 2022
- Most popular metaverse provider in the U.S.
- Meta

Detailed statistics
Top metaverse providers preferred by marketers in the U.S. 2022
Related topics
Recommended statistics
Overview
5
- Premium Statistic Metaverse market size worldwide 2022-2030
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Media investment plans among market agencies worldwide 2023
- Premium Statistic Ad spending of the metaverse advertising industry in the U.S. 2022-2028
- Premium Statistic Metaverse ad spending change in the U.S. 2023-2030
Overview
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Premium Statistic
Metaverse market size worldwide 2022-2030
Metaverse market size worldwide 2022-2030
Metaverse market revenue worldwide from 2022 to 2030 (in billion U.S. dollars)
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Premium Statistic
Growth of digital media budgets worldwide 2023, by format
Growth of digital media budgets worldwide 2023, by format
Expected change in digital media budgets worldwide in 2023, by format
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Premium Statistic
Media investment plans among market agencies worldwide 2023
Media investment plans among market agencies worldwide 2023
Net percentage change of marketing agency budget allocations in media worldwide for 2023
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Premium Statistic
Ad spending of the metaverse advertising industry in the U.S. 2022-2028
Ad spending of the metaverse advertising industry in the U.S. 2022-2028
Ad spending of the metaverse advertising industry in the U.S. 2022-2028 (in billion U.S. dollars)
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Premium Statistic
Metaverse ad spending change in the U.S. 2023-2030
Metaverse ad spending change in the U.S. 2023-2030
Change in metaverse advertising spending in the United States from 2023 to 2030
Advertising and marketing usage
5
- Premium Statistic Share of marketer budgets devoted to metaverse advertising in the U.S. 2023
- Premium Statistic Top plans to reach and retain target audience according to marketers in the U.S. 2022
- Premium Statistic Top metaverse experiences B2C marketers were likely to create in the U.S. 2022
- Premium Statistic Top metaverse providers preferred by marketers in the U.S. 2022
- Premium Statistic Top generations targeted by metaverse strategy of B2C marketers in the U.S. 2022
Advertising and marketing usage
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Premium Statistic
Share of marketer budgets devoted to metaverse advertising in the U.S. 2023
Share of marketer budgets devoted to metaverse advertising in the U.S. 2023
Share of marketer budgets to be spent on metaverse marketing and advertising in the United States in 2023
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Premium Statistic
Top plans to reach and retain target audience according to marketers in the U.S. 2022
Top plans to reach and retain target audience according to marketers in the U.S. 2022
Leading plans to reach and retain target audiences according to marketers in the United States as of March 2022
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Premium Statistic
Top metaverse experiences B2C marketers were likely to create in the U.S. 2022
Top metaverse experiences B2C marketers were likely to create in the U.S. 2022
Leading metaverse experiences B2C marketers were likely to create in the United States as of September 2022
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Premium Statistic
Top metaverse providers preferred by marketers in the U.S. 2022
Top metaverse providers preferred by marketers in the U.S. 2022
Leading metaverse providers preferred by marketers in the United States as of September 2022
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Premium Statistic
Top generations targeted by metaverse strategy of B2C marketers in the U.S. 2022
Top generations targeted by metaverse strategy of B2C marketers in the U.S. 2022
Leading generations targeted by metaverse strategy of B2C marketers in the United States as of September 2022
Marketer insights
5
- Basic Statistic Metaverse activity interest according to companies worldwide 2022
- Basic Statistic Metaverse doubt according to companies worldwide 2022
- Premium Statistic Top challenges the metaverse can help solve according to marketers in the U.S. 2022
- Premium Statistic Top projections on metaverse in five years according to marketers in the U.S. 2022
- Premium Statistic Marketers thinking metaverse will positively impact marketing in the U.S. 2022
Marketer insights
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Basic Statistic
Metaverse activity interest according to companies worldwide 2022
Metaverse activity interest according to companies worldwide 2022
Which department in your company is most interested in metaverse initiatives?
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Basic Statistic
Metaverse doubt according to companies worldwide 2022
Metaverse doubt according to companies worldwide 2022
What are your main doubts regarding the metaverse?
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Premium Statistic
Top challenges the metaverse can help solve according to marketers in the U.S. 2022
Top challenges the metaverse can help solve according to marketers in the U.S. 2022
Leading challenges the metaverse can help solve according to marketers in the United States as of September 2022
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Premium Statistic
Top projections on metaverse in five years according to marketers in the U.S. 2022
Top projections on metaverse in five years according to marketers in the U.S. 2022
Leading projections about the metaverse in five years according to marketers in the United States as of October 2022
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Premium Statistic
Marketers thinking metaverse will positively impact marketing in the U.S. 2022
Marketers thinking metaverse will positively impact marketing in the U.S. 2022
Share of marketers thinking the metaverse will have a positive impact on marketing in the United States as of March 2022
Metaverse influencers
5
- Premium Statistic Share of marketers who would work with a metaverse influencer in the U.S. 2022
- Premium Statistic Marketers who would disclose that metaverse influencers are not real people U.S. 2022
- Premium Statistic Preferred payment method for influencers operating in the metaverse in the U.S. 2021
- Basic Statistic Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
- Basic Statistic Reasons for following virtual influencers in the U.S. 2022
Metaverse influencers
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Premium Statistic
Share of marketers who would work with a metaverse influencer in the U.S. 2022
Share of marketers who would work with a metaverse influencer in the U.S. 2022
Share of marketers who would be open to work with a metaverse influencer in the United States as of September 2022
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Premium Statistic
Marketers who would disclose that metaverse influencers are not real people U.S. 2022
Marketers who would disclose that metaverse influencers are not real people U.S. 2022
Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022
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Premium Statistic
Preferred payment method for influencers operating in the metaverse in the U.S. 2021
Preferred payment method for influencers operating in the metaverse in the U.S. 2021
Preferred method of payment for influencers operating in the Metaverse in the United States on November 2021
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Basic Statistic
Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group
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Basic Statistic
Reasons for following virtual influencers in the U.S. 2022
Reasons for following virtual influencers in the U.S. 2022
Reasons why consumers follow virtual influencers in the United States as of March 2022
Consumer insights
7
- Premium Statistic Global interest in metaverse experiences 2022, by generation
- Basic Statistic UK and U.S. metaverse usage reasons 2022
- Premium Statistic Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
- Premium Statistic Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022
- Premium Statistic Top ways consumers expect brands to advertise in the metaverse in the U.S. 2022
- Premium Statistic Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
- Premium Statistic Sectors marketers think consumers would engage in metaverse U.S. 2022
Consumer insights
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Premium Statistic
Global interest in metaverse experiences 2022, by generation
Global interest in metaverse experiences 2022, by generation
Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation
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Basic Statistic
UK and U.S. metaverse usage reasons 2022
UK and U.S. metaverse usage reasons 2022
Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022
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Premium Statistic
Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021
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Premium Statistic
Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022
Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022
Share of gamers who felt comfortable with advertising on the metaverse in the United States as of May 2022
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Premium Statistic
Top ways consumers expect brands to advertise in the metaverse in the U.S. 2022
Top ways consumers expect brands to advertise in the metaverse in the U.S. 2022
Leading ways consumers expect brands to advertise in the metaverse in the United States as of August 2022
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Premium Statistic
Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
Leading experiences that can foster engagement with brands in the metaverse according to consumers in the United States as of August 2022
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Premium Statistic
Sectors marketers think consumers would engage in metaverse U.S. 2022
Sectors marketers think consumers would engage in metaverse U.S. 2022
Leading industries consumers would be most interested in engaging in the metaverse according to marketers in the United States as of September 2022
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