Metaverse business department interest worldwide 2022

According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, almost half of responding businesses stated that their innovations department was the most interested in metaverse activities. In contrast, only 6.9 percent of respondents claimed that leadership at board level was the most interested in their company's metaverse activities.

Which department in your company is most interested in metaverse initiatives?

Characteristic	Share of respondents
Innovation	47.06%
Marketing department	34.31%
R&D department	10.78%
Board level	6.86%
Other	0.98%

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "Which department in your company is most interested in metaverse initiatives? "

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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