Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022

Published by Michele Majidi, Jan 6, 2023
According to a survey conducted among gamers in the United States in May 2022, 35 percent of respondents said they felt comfortable with advertising in the metaverse, while 25 percent said they were undecided. Conversely, 40 percent of respondents said they felt uncomfortable with metaverse advertising.

Share of gamers who felt comfortable with advertising on the metaverse in the United States as of May 2022

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Release date

July 2022

Region

United States

Survey time period

May 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among PC, console, and/or mobile gamers

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Overview

5

Advertising and marketing usage

5

Marketer insights

5

Metaverse influencers

5

Consumer insights

7

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Topics

Metaverse advertising & marketing in the U.S.Social media advertising and marketing in the U.S.Influencer marketing in the U.S.Video gaming and the metaverseVirtual influencers
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