Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021

Published by
Michele Majidi,
Mar 14, 2023
According to an August 2021 survey among internet users in the United Kingdom and the United States, 15 percent of respondents in the UK and 22 percent in the U.S. said they thought brands should advertise in the metaverse. According to 13 percent of respondents from the UK and 19 percent in the U.S. brands should use the metaverse to build more branded experiences.

Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021

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Release date

September 2021

Region

United Kingdom, United States

Survey time period

August 2021

Number of respondents

1,263 respondents

Age group

18 years and older

Special properties

among internet users who were given a description of the metaverse

Supplementary notes

572 survey respondents located in the U.S., 691 located in the UK
Survey question: "Which of the following describe your thoughts about the metaverse?"

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Statistics on " Metaverse "

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Other statistics that may interest you Metaverse

Overview

5

Public opinion and awareness

7

Use cases

8

Virtual and augmented reality hardware

8

Metaverse apps

8

The metaverse and gaming

8

Business interest

8

Company focus: Meta

8

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Topics

Metaverse advertising & marketing in the U.S.Social media advertising and marketing in the U.S.Influencer marketing in the U.S.Video gaming and the metaverseVirtual influencers
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