Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
According to an August 2021 survey among internet users in the United Kingdom and the United States, 15 percent of respondents in the UK and 22 percent in the U.S. said they thought brands should advertise in the metaverse. According to 13 percent of respondents from the UK and 19 percent in the U.S. brands should use the metaverse to build more branded experiences.