
Global interest in metaverse experiences 2022, by generation
Playing games in a virtual space and socializing with friends in a virtual space were the most popular metaverse experiences that consumers were interested in. A worldwide February 2022 survey found that Gen Z and Millennials were generally most interested in metaverse activities. Virtual concerts of a favorite musical artist were another potential activity that users were extremely or at least very interested in, with 37 percent of Gen Z and 38 percent of Millennial online users stating so.