Most engaging online ads formats for EMEA users Q2 2022

Published by Statista Research Department, Jan 10, 2023
According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, four in 10 respondents reported preferring to interact with online video ads. Around 34 percent of respondents reported engaging with display or banner ads, while 25 percent reported engaging with ads they opted-in to see. Only 23 percent of respondents reported engaging with pop-up ads when they encounter them while browsing the internet.

Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2022

Region

Europe, MENA

Survey time period

Q2 2022

Age group

16 years and older

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising in MENA "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in MENA

Overview

6

Traditional advertising

4

Digital advertising

4

Leading players

3

Consumer perspectives

5

Further Content: You might find this interesting as well

Topics

Advertising in the Middle East and North Africa
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu