EMEA users seeing online ads on selected online services Q2 2022, by device

Published by Statista Research Department, Jan 10, 2023
According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, 67 percent of respondents encountered online ads while browsing social media on their smartphones. By comparison, only 37 percent of respondents reported seeing ads on social media while using their laptops or PCs. Over six in 10 respondents reported seeing ads while streaming videos from their smartphones, while 40 percent reported noticing online ads when streaming from laptops. Overall, users engaging with different digital services via smartphones were more likely to see online advertising.

Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2022

Region

Europe, MENA

Survey time period

Q2 2022

Age group

16 years and older

Special properties

all type of mobile ads

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile app usage in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile app usage in Europe

Overview

5

App market

7

App downloads

8

App revenues

8

App usage and reach

8

Businesses with apps

7

Social media apps and communication

8

Shopping and payment apps

6

Spotlight: mobile advertising in Europe

7

Further Content: You might find this interesting as well

Topics

Advertising in the Middle East and North Africa
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.