Mobile app ad spending growth worldwide 2024

Published by Statista Research Department, Jan 30, 2024
During an early 2024 survey carried out among app marketers worldwide, half of respondents from the Americas said they expected their ad spending to increase in 2024. In the Asia-Pacific region and in the EMEA region (Europe, Middle East, and Africa) that share stood at 66 percent.

Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region

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Release date

January 2024

Region

Worldwide

Survey time period

as of January 2024

Number of respondents

>500

Special properties

among app marketers

Supplementary notes

The survey was carried out among app marketer from gaming (54 percent) and non-gaming (46 percent) app verticals. The respondents came fro the Asia-Pacific region (27 percent), the Americas (32 percent), and Europe, Middle East, and Africa (41 percent). Respondents work with monthly advertising budgets of from 50,000 to over 1,000,000 U.S. dollars.
The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.

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