Mobile app ad spending growth worldwide 2024

Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region

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Release date

January 2024

Region

Worldwide

Survey time period

as of January 2024

Number of respondents

>500

Special properties

among app marketers

Supplementary notes

The survey was carried out among app marketer from gaming (54 percent) and non-gaming (46 percent) app verticals. The respondents came fro the Asia-Pacific region (27 percent), the Americas (32 percent), and Europe, Middle East, and Africa (41 percent). Respondents work with monthly advertising budgets of from 50,000 to over 1,000,000 U.S. dollars.
The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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