Food ad spend on newspapers in Australia 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
In 2021, the expenditure on newspaper advertising of the food category in Australia decreased by 3.7 million U.S. dollars (12.49 percent) compared to 2020. This was the first time during the observed period that the advertising spending declined in Australia.
For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the food category on newspapers, the ad expenditure of the food category on internet as well as on outdoor was higher.

Food advertising spending on newspapers in Australia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Australia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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National overview

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