Value of the newspaper market in Australia from 2013 to 2025

As of 2020, the Australian newspaper market was worth approximately 2.46 billion Australian dollars. The market is expected to experience a slight downturn over the next couple of years in line with global market trends.

Overview of the newspaper market in Australia

There are many newspaper brands in Australia, with the “Herald Sun”, “The Australian”, and “The Daily Telegraph” among the most widely read. With increasing digital news consumption, the number of readers of digital print editions outperformed print edition readership for many major newspapers. In 2021, the “Sydney Morning Herald” had the highest readership of its online edition across all leading newspapers in Australia.

Why do Australians read newspapers?

Newspapers are a trusted source of news and knowledge for 50 percent of Australian readers. Global and local information about sports, entertainment, trade, politics, and the economic situation are all found in the various newspapers in both print and digital formats available in Australia. For over 70 percent of Australian readers, local news content assisted them in actively participating and engaging in social activities.