Media & publishing ad spend on magazines in South Africa 2019-2021

Published by
J. G. Navarro,
Feb 27, 2023
Between 2019 and 2021, the media and publishing segment cut its expenditure on magazine advertising in South Africa by 43 percent. In the latter year, the figure amounted to little more than 7.7 million U.S. dollars.

Media and publishing advertising spending on magazines in South Africa from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Overview

4

Books and magazines

6

Digital publishing

5

Manga

6

Advertising

5

Major publishing companies

5

Consumers

6

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Topics

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