In 2021, advertising expenditure in Western Europe recovered from the significant decrease across the board in 2020, as the industry was hit hard by the impact of the coronavirus pandemic. Although the cinema advertising spend suffered the most, with a 77.6 percent decrease in 2020, it bounced back with the greatest percentage growth in 2021, rising by 46.4 percent.
Advertising expenditure growth in Western Europe from 2017 to 2024, by medium
Characteristic
Newspapers
Magazines
Television
Radio
Cinema
Outdoor
Internet
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Zenith. (June 8, 2022). Advertising expenditure growth in Western Europe from 2017 to 2024, by medium [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/
Zenith. "Advertising expenditure growth in Western Europe from 2017 to 2024, by medium." Chart. June 8, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/
Zenith. (2022). Advertising expenditure growth in Western Europe from 2017 to 2024, by medium. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/
Zenith. "Advertising Expenditure Growth in Western Europe from 2017 to 2024, by Medium." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/
Zenith, Advertising expenditure growth in Western Europe from 2017 to 2024, by medium Statista, https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/ (last visited September 01, 2024)
Advertising expenditure growth in Western Europe from 2017 to 2024, by medium [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139528/ad-spend-growth-in-western-europe-media/